The Benjamin Franklin effect is a psychological phenomenon that can be used for the purpose of influencing buy-in to positive organisational change such as business improvement initiatives.
When organisational change is dependent on a human behaviour shift, and the persons involved can choose to not engage in the new behaviour, the real test of change leadership begins.
We all want to influence the behaviour of others; both at home and at work … and part of that is pitching your ideas so that you get buy in from the people you pitch them to. Here’s a peek into the psychology that underpins the how you get through the filters we all use to block or allow information to enter our brains.
What do you need to do to be a great public speaker? – I question I’ve been asked a zillion times with the expectation that I might offer some technical gem. Well my advice never starts with the technical. My advice is always that you first need to get these FOUR BE’s into your head.
George Lee Sye has finally written down what has taken him more than 20 years to learn about presenting and influencing the thinking of an audience to get their buy in to a good idea. After 1000s of requests it is now finally in book form and a piece of work he’s really proud of.